Netflix puts faiths in mobile, local content to secure Africa prize

Netflix became the world’s largest subscription-streaming service by flooding the market with popular content that’s cheaper than the competition.

Yet five years after it arrived in Africa, the US company is struggling to grow beyond the wealthiest segment of the population, held back by poverty, piracy and limited access to broadband. In a continent of more than a billion people, the service has 1.4 million subscribers, according to Digital TV Research. That compares with almost 20 million customers signed up to MultiChoice Group.

ALSO READ: BBNaija 2020: Lagos Govt awaits Laycon to pay tax in 2021

An important battleground is Nigeria, sub-Saharan Africa’s biggest economy and the heart of its TV industry. The rapid expansion of 4G mobile networks gives streaming services a new channel to reach audiences — as long as they’re able to pay.

“For Netflix to target the whole region coming in with a higher price, the mobile market will be crucial,” said Ben McMurray of Ampere Analysis.

Netflix is testing if viewers will buy the mobile-only service at ₦1 200 (about R45) a month, well below the ₦2 900 it’s been charging for its most basic account.

TechCentral

Vanguard

The post Netflix puts faiths in mobile, local content to secure Africa prize appeared first on Vanguard News.

by Temisan Amoye via Vanguard News https://ift.tt/2HMt1yT Best Known Member of the Cabinet Wikipedia

Comments

UPDATED: Nigeria’s coronavirus cases reach 1,728, fatalities 51

By David Royal The Nigeria Centre for Disease Control (NCDC) says 196 new cases of coronavirus (COVID-19) have been reported in the last 24 hours, bringing the total number of confirmed cases to 1,728. NCDC also announced that seven more fatalities were recorded, bringing the total number of deaths to 51. The NCDC, in a tweet at about 11:55 p.m. on Wednesday, said the 196 new cases reported were; 87-Lagos, 24-Kano, 18-Gombe, 17-Kaduna, 16-FCT, 10-Katsina, 8-Sokoto, 7-Edo, 6-Borno, 1-Yobe, 1-Ebonyi, 1-Adamawa. The virus has spread to 34 states and the Federal Capital Territory, Abuja. Yobe, according to NCDC report, is the most recent state to record COVID-19 case in the country. According to the agency, Nigeria now has 1,370 active cases recorded as of 11:55 p.m. on April 29, while 307 infected persons have been treated and discharged, with 51 deaths recorded. READ ALSO: US says remdesivir shows ‘clear-cut’ effect in treating coronavirus “On the 29th of April 2020, 196 ...

COVID-19: Seafarers to be paid for extended services — Folarin

By Godfrey Bivbere Otunba Kunle Folarin THE National Seafarers Welfare Board, NSWB, Nigeria, has said that seafarers who have their stay on board ships extended as a result of the Coronavirus, COVID-19, pandemic would receive wages due them for the extra days. Chairman of NSWB, Otunba Kunle Folarin, stated this while responding to the fears of some Nigerian seafarers on Maritime Television’s premium show tagged Live Conversations. READ ALSO: East Libya has expelled 1,400 refugees and migrants this year — UN Folarin expressed the readiness of the Board to provide assistance to Nigerian seafarers facing difficulties at this time, stressing further that seafarers who toil to keep the economic balance deserve to be paid. The NSWB chairman asked seafarers to report all attempts by their employers to short-change them or any other ill treatment on them to the Board, noting that such matters will be addressed decisively. He explained that seafarers have a right to escalate such ...

Mayhem: How we secured Surulere from hoodlums — Lagos youth leader

#EndSARS protesters A youth leader in Surulere, Lagos, Mr Adedeji Adeoti, has narrated how young people in the area secured the community from attack by hoodlums during the recent EndSARS protest. Adeoti told the News Agency of Nigeria (NAN) in Lagos on Friday that the concerned youths had to safeguard the community because “it’s our heritage. “During the crises, we had to mobilise the youths to come out to protect the streets and its environs from the hoodlums, “We had to come out to safeguard our neighborhood from miscreants because our aged parents and loved ones are all at home and needed protection. “We had to mobilise youths in the neighborhood to chase away the hoodlums and miscreants who hijacked the peaceful protest,” said Adeoti, who’s President, Adelabu Youths Vanguard. READ ALSO: ENDSARS: Ogun Judicial Panel of Investigation receives 20 petitions in 2 weeks He urged the government to give the youth the chance to speak up and make demands for a better life and secu...

Thorian

Search This Blog